Melbourne, Australia – May 1, 2025
In a decisive move to strengthen its competitive edge, the Collingwood Football Club has announced the creation of a pivotal new position: Data Insights Lead. This role is central to the club’s strategic initiative to harness advanced analytics for informed decision-making and enhanced operational efficiency.
The Data Insights Lead will report directly to the General Manager of Data, Analytics, and Technology, Anthony Stoitsis, who has been instrumental in advancing the club’s analytical capabilities since 2014. Stoitsis’s tenure has seen a progressive integration of data-driven methodologies across various facets of the club’s operations .
Key responsibilities for the new role include managing third-party data vendors to ensure seamless data flow for analysis and visualization, developing and refining analytical tools to boost fan engagement, and producing timely insights through automated dashboards and reports. The role also emphasizes the importance of data visualization tools like Tableau and PowerBI, aiming to empower internal stakeholders with actionable insights .
This appointment aligns with Collingwood’s broader strategic restructuring, which recently included the departure of long-serving Head of Recruiting, Derek Hine. The club is now focusing on integrating advanced data analytics to refine player acquisition strategies and maintain its competitive standing in the AFL .
Collingwood’s commitment to data-driven excellence is further exemplified by its investment in a robust analytics team, including roles such as Data Insight Senior Lead and Data Solutions Manager. This team has been pivotal in transforming the club’s approach to performance analysis, fan engagement, and operational decision-making .
As the club continues to innovate, the Data Insights Lead will play a crucial role in shaping the future of Collingwood Football Club, ensuring that data remains at the heart of its quest for sustained success.
