Netflix has officially confirmed that its much-anticipated documentary series on Deion Sanders — titled Prime Time — will debut in 2026, with the first trailer scheduled to drop in September 2025.
The three-episode series will offer an unprecedented look at the life and legacy of one of sports’ most electrifying figures. Known for being a two-sport phenom and one of the most charismatic personalities in sports history, Sanders’ story will be told in a raw, intimate format.
What to Expect
Prime Time will chronicle Sanders’ journey from his early days as a two-sport superstar — excelling in both the NFL and MLB — to his current chapter as a college football coach and influential media figure. Beyond the game, the series will explore deeply personal moments, including his relationship with his father, struggles with mental health and suicidal thoughts, and his recovery from life-threatening health challenges.
Production and Appearances
Produced by Smac Entertainment, Skydance Sports, and NFL Films, the series promises high-quality storytelling with never-before-seen footage and interviews. Fans can also look forward to appearances from legendary figures such as Jerry Rice, Emmitt Smith, hip-hop icon Ice Cube, and gospel star Kirk Franklin, offering unique perspectives on Sanders’ impact on sports and culture.
Netflix has positioned Prime Time as one of its flagship sports documentaries for 2026, aiming to cement Sanders’ story as both inspirational and culturally significant.
