In a historic and unprecedented move, the NFL has officially selected Neyland Stadium in Knoxville, Tennessee, as the host site for Super Bowl LXIV (64), marking the first-ever Super Bowl to be played at a college football stadium and in the state of Tennessee.
This bold announcement represents a monumental shift in NFL tradition and is being celebrated nationwide — especially by the Tennessee Volunteers, whose iconic home field will now take center stage on the world’s biggest sporting platform in February 2030.
A Super Bowl First: College Football Meets NFL Grandeur
NFL Commissioner Roger Goodell made the announcement from league headquarters in New York, citing Neyland Stadium’s historic significance, large capacity, and recent modernization as key factors in the selection.
“Neyland Stadium is a cathedral of football with a legacy that spans generations,” Goodell said. “With expanded facilities, cutting-edge upgrades, and a rabid football culture, Knoxville is ready to host an unforgettable Super Bowl experience.”
With a capacity exceeding 101,000, Neyland will become the largest stadium ever to host a Super Bowl, offering a unique hybrid of college tradition and NFL spectacle.
Tennessee Volunteers: At the Center of It All
While the Volunteers won’t be playing in the game itself, the event is expected to significantly boost the program’s national visibility, recruiting appeal, and financial opportunities. The university will collaborate with the NFL on infrastructure, hospitality, and fan engagement.
“This is more than football — it’s a celebration of our state, our school, and our people,” said University of Tennessee Athletic Director Danny White. “We’re honored to bring the world to Knoxville.”
Volunteers Head Coach Josh Heupel expressed pride in the moment:
“There’s nothing like a Saturday at Neyland. Now, imagine it with the Super Bowl. This is a statement to the world that Tennessee football is built on greatness.”
Massive Economic and Cultural Impact
The announcement is expected to generate over $1.5 billion in economic impact for the region, according to early projections by Visit Knoxville. Hotels, local businesses, and transportation infrastructure are already preparing for a flood of international visitors.
Governor Bill Lee released a statement calling it “one of the greatest sporting achievements in Tennessee history.”
“This is a once-in-a-generation opportunity to showcase everything Tennessee has to offer — from our rich football legacy to our vibrant culture and Southern hospitality.”
Super Bowl Week in Rocky Top: A Spectacle in the Making
Knoxville will transform into an NFL city for Super Bowl Week, with events stretching from Market Square to the banks of the Tennessee River. Concerts, celebrity appearances, and fan festivals will converge on the region for an all-out football celebration.
The game itself will be held on Sunday, February 12, 2030, under the lights of Neyland Stadium — a night that is already being dubbed “Rocky Top’s Super Bowl.”
Final Word
From Vol Nation to the global NFL community, the announcement of Super Bowl LXIV at Neyland Stadium is being hailed as a breakthrough moment — not just for the NFL, but for the deep-rooted traditions of college football and the passionate heart of Tennessee.
